AGGREGATING EYEBALLS: How to Attract, Engage And Monetize Audiences Online
Paul’s new book on how to succeed in today’s hyper-competitive digital environment is titled, Aggregating EyeBalls: How to Attract, Engage and Monetize Audiences Online (2nd edition).
The book reveals how to:
(1) pull in massive amounts of qualified visitors to your site at the lowest cost possible;
(2) quickly create and effectively present compelling content and sticky functionality to avoid losing your visitors to competitors who are only one click away; and
(3) set up multiple revenue streams to build a sustainable Web business.
FEAR SELLING: How You Can Sell More And Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs
FEAR Selling is a flexible system of proven power-persuasion strategies and techniques that has been field-tested with companies, which sell a wide range of products and services.
Its step-by-step sales techniques are distilled from the extensive primary
research conducted by The Sales Career Training Institute. It draws upon the
Institute’s multi-year sales effectiveness surveys of salespeople and buyers
as well as its best-practices research of more than 14,000 multi-industry
sales calls.
The FEAR Selling System also provides a comprehensive yet concise overview of secondary research from hundreds of psychology and marketing studies focused on human behavior. It empowers you with the tools you need to find qualified prospects, understand their deep-seated emotional needs, and position your products/services so that they have an almost irresistible appeal.
The System will help you overcome any prospect’s objections (fears) and appeal to their emotional needs (hopes) so that you can sell more and sell faster.
FEAR SELLING FOR FINANCIAL ADVISORS: A Step-By-Step Guide To Getting And Keeping Clients
Top financial advisors earn big bucks and so have the luxury of hiring staff and investing in sales and marketing systems that keep them winning clients with relatively little effort.
But the vast majority of financial advisors are struggling to get more clients - and keep the ones that they have. And the competition is getting even more fierce due to the recent market downturn.
FEAR Selling for Financial Advisors includes all the information from the basic FEAR Selling System plus newly developed strategies, tactics and techniques specifically designed for financial advisors.
FEAR Selling for Financial Advisors covers everything you need to know to be a top producer.
Find out how to:
- keep a steady stream of prospects calling you;
- target wealthy investor segments;
- set up a highly leveragable referral system;
- cold call with confidence;
- position yourself effectively through your 30-Second Commercial;
- get your prospects to invite you in to sell them more;
- bond quickly through proven trust-building techniques;
- ask the right questions at the right times to the right people;
- tailor your offerings to your prospects so that they buy now.
FEAR MARKETING ONLINE: How To Get More Clicks, More Customers and More Cash With Proven Web Strategies
Whether you have a Web site and are disappointed with its performance or you have no idea how to even begin to set up a site and get people to visit it, FEAR Marketing Online is the no-brainer place to start.
Not only does this book tell you what to do, but it tells you exactly which free or inexpensive software and services you should use to start making money online.
It’s come to be known as “The Consumer Report of Online Marketing Solutions”.
You’ll learn how to:
- choose the right software to build your Web site
- select high-profit market segments that ensure your success before you even begin
- get visitors to come to your site for the lowest possible cost
- maximize all online marketing tactics, including search engine optimization, search engine marketing, affiliate marketing, blogging, online public relations, email marketing and Web 2.0 technologies
FEAR LEADERSHIP: How To Tap Into Powerful Emotions That Will Motivate Your Organization From Fear to Hope
In his world-famous leadership manual, The Prince, Nicollo Machiavelli, wrote: “Since it is difficult to join them together, it is safer to be feared than to be loved.”
Machiavelli was right – to lead today, you must sometimes tempt with the carrot as well as threaten with the stick.
As many of today’s corporate leaders admit, you must create enemies in the minds of your employees so as to motivate them to compete and win. You must focus on results and award performance accordingly.
FEAR Leadership is a step-by-step guide for those who need to motivate and inspire in these times of massive and rapid change.
M&A From Planning To Integration
Mergers and acquisitions are designed to build market leadership and create long-term value - in theory, anyway.
M&A from Planning to Integration - published by McGraw-Hill in both New York and Beijing, China - provides comprehensive guidelines for ensuring that these optimistic theories become reality. The book outlines a systematic blueprint for planning and executing effective M&A strategies.
Examples from a wide array of companies - including Cisco Systems, GE, Microsoft, and others - reveal M&A strategies that have worked in the real world, illustrate corporate best-practices in action, and help you apply those concepts and strategies to your own company.
SERIALPRENEUR: The Secrets of Repeatable Business Success
Many of today’s glorified entrepreneurs are merely one-hit-wonders. So to discover the best practices that lead to ongoing entrepreneurial success, Paul Borgese has interviewed dozens of top serial entrepreneurs to distill the philosophies and strategies that have catapulted them to success.
As Paul says: “What we are constantly looking for are entrepreneurs who are action-intellectuals – that is, business leaders who are able to think strategically, execute well, and then able to verbalize how they did what they did so that others can model them and achieve success as well.”
The book covers the success patterns that help you to:
(1) systematize your business so that you maximize results with minimal resources; (2) emulate successful business strategies so that you don’t have to reinvent the wheel; (3) run your venture like an ongoing scientific experiment, which will help you innovate rapidly toward success; and (4) set up results feedback loops that will ensure constant and never-ending increases in profitability.
The book is designed to help those who are looking to escape the corporate rat-race or actually need to start their own business because they’ve recently lost their jobs and can’t find another one.
EVEN THE MONKEYS FALL OUT OF THE TREES
For his new Parents’ Choice award-winning album, Even the Monkeys Fall Out of the Trees, Paul Borgese teamed up with his band, The Strawberry Traffic Jam, to create a delightful ensemble of some of his most famous poems put to music.
The album provides a wonderful introduction to world music with songs ranging from country to tango and from rock to island rhythms. Paul’s whimsical lyrics and magical music will have parents and children dancing and singing together while learning life-affirming messages.
Come meet the monkeys who will teach your child the power of perseverance — everyone makes a few mistakes, just pick yourself up and try again — even the monkeys fall out of the trees! Your child will learn the importance of sharing through the upbeat Don’t Eat Cookies In Your Bed! We’ll all learn to get along a little better with the wacky song, I Drive Mom Up The Wall. And your child will fall asleep to the soothing sounds of the lullaby about love, Whichever Way the Wind May Blow.
The album includes 13 of the most requested songs from Paul’s audiences of children and adults from around the country!
WHEN FISH GO PEOPLING
Paul Borgese’s best-selling second collection of poems is crafted to improve reading and thinking skills by expanding your child’s imagination.
Your child will share the love between Mother Moon and Baby Star, learn why The Grumbles make so much noise in their tummies, and march to the beat of The Pajama Parade!
Wonderful illustrations fill each page with a magic that will bring a smile to your child’s face!
Guaranteed to “hook” your child on reading! Includes the award-winning poem, The Sand Once Had A Secret.
A SUNDAY STROLL
Introduce your child to the important values of patience, cooperation and perseverance with this classic tale!
LadyBug hurries on her way to Centipede’s house only to find that he is not ready to go on their Sunday Stroll. In fact, Centipede has not even begun to put on his one hundred socks and shoes! Only with the patient LadyBug’s help do they finally get to go on their walk together — late that Monday night!
This wonderful story and dazzling full-color illustrations make
A Sunday Stroll the perfect gift for children of all ages!
HUNTING FOR THE WHIPPERWOO
This collection of fun poems is used successfully in elementary schools around the country to introduce children to poetry and inspire creative thinking.
Your child will search for the elusive Whipperwoo, meet The Lonely Sock who lost his twin brother in the wash, and set sail with The Chocolate Chip Pirates!
Each poem is an adventure crafted to exercise the imagination and stretch the mind. The book’s illustrations are guaranteed to tickle any funny bone!
Fun for children and adults alike! Features the award-winning poem, On the Other Side.